SIGNS

BILLBOARD SIGNS
BUILDING SIGNS
WINDOW GRAPHICS
VEHICLE GRAPHICS

Signs, Signs, Everywhere There’s Signs!

There are signs everywhere, unfortunately they don’t always ‘pretty up’ a community. Have you ever looked at signs on businesses or the highway and wondered ‘what on earth were they thinking’. Maybe driven down the highway at night past signs that you can’t read. We love the ones that have the phone number in reflective lettering so you can read it at night, but no business name. How about the ones that are falling down, and have been for several years. Even better yet… the ones that say ‘miles’ instead of ‘kilometers’… how long do you think those have been up?

Signs are expensive to get designed, printed and installed. But they are crucial. They project the ‘image’ of your business, and if designed properly will deliver a message. That being said, if it is a highway sign for example, how much can your viewer read at 100 km per hour? Is your lettering too small, or type style too thin. Maybe the colours you have chosen look great during the day, but not at night, or great in the winter, but lost in the summer.

These are all things that are considered by professionals. Professionals in the sign business. Signs are a fantastic form of advertising, especially in smaller rural communities. If designed and made correctly they can last for years. If you spread the cost of the sign out over those years, you can see that your ‘sign’ advertising is not costing you much per month. It’s that initial outlay…. But it is crucial, and once it’s up.. Everybody will see it, so some consideration should be made when it comes to design.